Search engines are getting smarter and more intuitive. They have begun looking at the words people use to search for sites, keeping statistical information on the sites users go to using those words and relating what relevance those words have to the site. So, if a user has searched using the words “classical” and “music” the search engines track what sites the user then picks based on those key words. It may be a site that sells classical music, but it may also be a website for a classical music performer, or perhaps a blog about classical music. The key to these sites being found is they can get searched naturally, using keywords that fit what they are as a website. Since the search engines retain information about the site and what key words were used to find that site, it is possible for you to capitalize on this.

In their list of tips and tricks, Google talks about how you can improve the search engine ranking of your website with the use of keywords. The first keyword user’s use in their search to find a site is the only keyword marked as significant. All the other search words in their search criteria are ignored. So, in the above example, “classical” and “music” are the keywords. However, if the first keyword in their list was “music”, even if “classical” was also in their list of words, “music” would be retained as significant. In future searches, this site would have a better chance of attracting people using the word “music” than they would “classical”. The more naturally the keywords fit the business, the greater chance the site has to get searched naturally.

Now, imagine their domain name had this same issue, music was in the domain name, but classical was not. Search engines would rank “music” as part of the domain name and higher in the search criteria. However, if “classical” was a better word for the services offered, their ranking with the search engines has been skewed. So, it is important to identify what your business is and use that identity as part of your domain name. A classical music site with classical music in their domain name is going to get searched naturally more effectively than a domain without these words in the title.

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