When you browse the web, some websites seem to be more memorable than others; their names just stick in your memory. The products and services they provide fit the name of their domain perfectly. These domain names are like organic keywords, names that are appropriate to the business they represent and likewise are more memorable. The more memorable the name, the more likely customers looking for a product and service are going to re-visit that site for future business.

An example is the word “mobile” and the word “phone” for mobile phone businesses. Users will search for the keyword “mobile” plus the word “phone” when searching for mobile phones. Mobile and phone are the organic keywords for the type of business. So, any business dealing with mobile phones should have these words in their keyword list. Google’s own tips and tricks for improving web site searching says the first key word that drives users to your site is the only one that will have statistical information retained by their search engine. As a result, that keyword becomes more important for future searches. The more that keyword is used for searches, the more relevance it has driving your site higher in the search engine ranking. When the keyword is also organic to your domain name you get a double benefit when users search using that keyword.

Even more important than the keyword list is the use of these words in the title. When it comes time for you to choose your domain, make sure your domain name is organic to your business. Organic keywords are critical for search engines and end users alike. The more organic your domain name is to your business the more likely users are going to use that keyword for their searches. If the search word is part of your domain name, then you are ranked higher by the search engines and are more visible to web users searching for your product or service.

Organic keywords are just one key to creating a successful web presence for your business. However, since your domain name is the first thing users will read when scrolling a search engine site, using these keywords as part of your domain name is really the first step you should take when thinking about your web business. By using words in your business name that are organic to the business, your business becomes more memorable and easier to find through the search engines.

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Keywords are the most important, least effectively used tool in creating a successful webpage. Even before you start writing the essential text for your website, a solid understanding of key words and how they will affect your search engine ranking is critical to creating a successful web presence for your business. You have to know what search terms people will use and how the major search engines use these words to rank your site during searches. The higher your page ranks with the search engines, the more likely users are to find it.

Search terms are the words and/or phrases customers’ type into the various search engines. In order for your site to be successfully found by search engines, the keywords on the pages of your website should match these search terms. The better they match, the more likely you are to be found. Understanding your target audience and determining what search terms they are likely to use when looking for your products or services will help determine what key words you need to include. Any successful search engine marketing starts with these words.

Similar keywords do not always benefit your search engine ranking. Simply adding an “s” or “ing” to the end of the root word does not help your search engine ranking. Search engines have grammar checkers and dictionaries included in their search algorithms, so the search term “shop” will bring up nearly the same results as “shopping.” The only difference would be those sites that specifically had “shopping” in their list of key words and not “shop.” Density can also be a problem. Just saturating your website with the key words does not promote your site any better, and can actually cause search engines to ignore any reference to those words in relation to your site.

Ten year ago, website companies were only concerned about creating a list of the top ten keywords which could bring users to your site. Ten years ago search engines only matched words and didn’t concern themselves with syntax. Now, web marketing companies have to be concerned about what the core words search engines use to rank similar websites, because high placement with the search engines means more visitors. While what your site says in terms of text and images is what will generate business once users get to your site, it is through effective key words that you can get the right users to your site in the first place.

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Have you ever wondered why so many computer businesses have the word ‘computer’ in their name? The reason is immediate word association with the product and service. One key to a successful business is being memorable. The more memorable your business is the more likely customers are going to remember your businesses name when it comes time for them to need products or services. The same is true of your domain name. The more memorable the domain name, the easier it will be for users to find your website. This is where keyword domains come in.

One good example of the keyword domains we are speaking of is www.compaqcomputers.com. The word “compaq” and the word “computers” could be used for a business selling Compaq computers. Users search using the keyword “compaq” plus the word “computers” will more likely find this domain than another less organic name. Compaq and Computers are organic for the type of business and thus organic as a domain name. Any business selling Compaq computers should have these words in their keyword list – but an even better use of these words is to include them as part of the domain name.

Google has a list of tips and tricks on improving your web site search engine ranking. They advise that the first key word users entered to find your site is the only one on which any statistical information is retained. All other words in their search criteria are ignored. So, in the above example, if “Compaq” were a keyword in their list and “Computers” was also in their list, Compaq would get credit for the search but not Computers. This means the most important keyword that is relevant to your site needs to be first keyword in your list. This holds true in the domain name as well. Keyword domains using keywords that rank high in searches will drive users to your site.

Keyword domains are just one of the keys to building a successful web presence. Think about what your business is and then how to use those keywords and incorporate them into your domain name. The more organic the fit, the better your business will do in terms of search engine ranking. By using the right words for your business name, words that immediately come to mind when thinking about your business, you can create a web presence that is more memorable and easier to find through the search engines.

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Search engines are getting smarter and more intuitive. They have begun looking at the words people use to search for sites, keeping statistical information on the sites users go to using those words and relating what relevance those words have to the site. So, if a user has searched using the words “classical” and “music” the search engines track what sites the user then picks based on those key words. It may be a site that sells classical music, but it may also be a website for a classical music performer, or perhaps a blog about classical music. The key to these sites being found is they can get searched naturally, using keywords that fit what they are as a website. Since the search engines retain information about the site and what key words were used to find that site, it is possible for you to capitalize on this.

In their list of tips and tricks, Google talks about how you can improve the search engine ranking of your website with the use of keywords. The first keyword user’s use in their search to find a site is the only keyword marked as significant. All the other search words in their search criteria are ignored. So, in the above example, “classical” and “music” are the keywords. However, if the first keyword in their list was “music”, even if “classical” was also in their list of words, “music” would be retained as significant. In future searches, this site would have a better chance of attracting people using the word “music” than they would “classical”. The more naturally the keywords fit the business, the greater chance the site has to get searched naturally.

Now, imagine their domain name had this same issue, music was in the domain name, but classical was not. Search engines would rank “music” as part of the domain name and higher in the search criteria. However, if “classical” was a better word for the services offered, their ranking with the search engines has been skewed. So, it is important to identify what your business is and use that identity as part of your domain name. A classical music site with classical music in their domain name is going to get searched naturally more effectively than a domain without these words in the title.

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