Have you ever wondered why so many computer businesses have the word ‘computer’ in their name? The reason is immediate word association with the product and service. One key to a successful business is being memorable. The more memorable your business is the more likely customers are going to remember your businesses name when it comes time for them to need products or services. The same is true of your domain name. The more memorable the domain name, the easier it will be for users to find your website. This is where keyword domains come in.

One good example of the keyword domains we are speaking of is www.compaqcomputers.com. The word “compaq” and the word “computers” could be used for a business selling Compaq computers. Users search using the keyword “compaq” plus the word “computers” will more likely find this domain than another less organic name. Compaq and Computers are organic for the type of business and thus organic as a domain name. Any business selling Compaq computers should have these words in their keyword list – but an even better use of these words is to include them as part of the domain name.

Google has a list of tips and tricks on improving your web site search engine ranking. They advise that the first key word users entered to find your site is the only one on which any statistical information is retained. All other words in their search criteria are ignored. So, in the above example, if “Compaq” were a keyword in their list and “Computers” was also in their list, Compaq would get credit for the search but not Computers. This means the most important keyword that is relevant to your site needs to be first keyword in your list. This holds true in the domain name as well. Keyword domains using keywords that rank high in searches will drive users to your site.

Keyword domains are just one of the keys to building a successful web presence. Think about what your business is and then how to use those keywords and incorporate them into your domain name. The more organic the fit, the better your business will do in terms of search engine ranking. By using the right words for your business name, words that immediately come to mind when thinking about your business, you can create a web presence that is more memorable and easier to find through the search engines.

Visit OrganicKeywordDomains.com and find the right keyword Domain for your business.